Long ago, when offline mode and paperbacks were in trend, businesses were using paper catalogs to promote their ideas and portray them in front of their audience. But that trend has bid the world goodbye for a long time now.
Today, digital catalogs are all the trend as more and more people are getting attracted to them with time. Now businesses don’t wish to go out physically to distribute their catalogs to their potential customers. After all, why would you want to physically endorse your company to a handful of people when you can digitally promote your ideas to millions of people by just sitting at your home or in your office?
Thus, digital catalogs play an extremely important role in the sustainability of a company.
TOP-NOTCH COMPANIES AND THEIR DIGITAL CATALOGS
With the increasing popularity of digital catalogs, the majority of businesses, big or small, have started making use of advanced tools to convert their catalogs to their digital mode. And with an increase in digital catalogs, customers and the common public tend to get lost if your catalog doesn’t stand out from the others.
To catch the consumer’s attention, a brand needs to add a little something extra. There are a few extremely famous brands that have come up with innovative ways to make their digital catalogs more than just a clickable reproduction of the printed form but rather an engaging online experience.
- IKEA’S EXPANDED CATALOG
Now we all know what Ikea is famous for. Ikea’s furniture is some of the best in the world. The easy-to-assemble and aesthetically pleasing piece of furniture that Ikea sells, is one of a kind and can look good in any home setting.
But out of the thousands of options available with them, how do we make out which one is going to suit our home the best?
Well, Ikea has the resolution to this problem in their augmented digital catalog that provides its consumers with one of a kind virtual experience. Through their digital catalog, they provide an experience that traditional paper catalogs certainly can’t.
To make it work, the customer can position the Ikea catalog where they would place the item in their room, as a placeholder. For instance, you may put the catalog in the corner of your living room if you were unsure whether the chair they offer would look nice there. The item they want to see is then chosen by them on the app. Through the camera, the room is visible on the device’s screen. with the chosen item inserted inside.
Thus, in this manner, the customer can make sure if a potential piece of furniture will look good in their room or not, and can make their purchases accordingly.
- GAP’S STYLD.BY EMBRACES BLOGGERS AND SOCIAL MEDIA
We have all seen those faceless mannequins standing upright in a mall, exhibiting the brand’s clothes for everyone to see. While this is the traditional way of showcasing designer’s clothes back in the day, the brand GAP came up with its unique digital catalog.
To connect with Millennials, who were uninterested in their brand, GAP sought to reinvent the catalog. They created Styld.by a campaign to embrace how shopping has changed to become more of an internet and social media-driven activity.
Instead of hiring professional stylists and catalog models, GAP chose some of the most well-known fashion bloggers to design their ensembles using GAP apparel. This campaign’s recognition by GAP that actual people don’t wear one brand from head to toe is a crucial component. Therefore, the bloggers also incorporate items from other companies.
The bloggers upload their looks to both their blogs and styld.by, where each image can be shared on social media and is immediately available for purchase. Real individuals may upload their GAP clothes as part of the “#styldby You” portion of the campaign by sharing pictures on Instagram, Twitter, and Tumblr with the hashtag “#styldby.” The Styld.by website also includes these posts. Users on the website have the option of filtering by trend, season, gender, and apparel color. Facebook and Pinterest have both had success with these posts on other social media platforms.
Today, not only small businesses but also top-notch industries of the world are making use of digital catalogs. So, what are you waiting for? Register yourself today on Enhanc for $15 a month and avail all its benefits. Furthermore, Enhanc also provides a free trial for 14 days, without taking your debit or credit card information.
So, go ahead and try Enhanc right away!
PageTurnPro 